PUBLIC HEALTH MEETS POWERFUL MESSAGING
SEE HOW WE AMPLIFIED DELAWARE COUNTY’S VOICE.
OVERVIEW
The objective was to establish Health First Delaware County as a trusted resource and proactive partner in improving community health by encouraging residents to recognize and address their unhealthy habits in a relatable and approachable way.
Launched with a strong awareness campaign via Out of Home billboards around Delaware County. Then the strategy shifted to include digital tactics to drive engagement on the sites and apps visited the most by our target audience on social media and programmatic display.
Audience & Targeting:
Adults 18-54
Geography: Delaware County
Lower HHI
Seeking lifestyle changes for better health
CONTENT STRATEGY
The objective was to establish Health First Delaware County as a trusted resource and proactive partner in improving community health by encouraging residents to recognize and address their unhealthy habits in a relatable and approachable way.
Launch with a strong awareness campaign via OOH and layer in repetition with live sports, news and lifestyle programming on Linear and Connected TV then drive engagement with Display, Search & Social.
DIGITAL MARKETING
Programmatic Display
U.S. Households on average have 22 connected devices in home. Utilize cross-device display and video to reach target audience as they navigate their favorite content via mobile, desktop and tablet. We will focus on Delaware County, and use Behavioral Targeting, Website Retargeting, Keyword Targeting, Mobile Cross Platform + AI Targeting to reach the key audience and drive from awareness to engagement.
Social
Social advertising is used to effectively reach a large audience based on their interests and behaviors, build awareness, generate leads, drive website traffic, and gain valuable insights about your target demographic, all while being relatively affordable and highly targeted compared to other advertising methods.
